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Kingdom of Saudi Arabia, Riyadh
Opening the Gates of the Kingdom
BST
The momentum in the Kingdom is unquestionable and the world is recognising its up-and-coming potential. As a brand as it has always stood for power (political and economic) on the world stage. Today Saudi Arabia is embarking on a hugely ambitious and far-reaching transformation program which will present unprecedented and unparalleled investment opportunities, locally and globally
Nick Walsh
CEO, VMLY&R, MENA
Maha El Hawari
Group Account Director, VMLY&R
Leila Katrib
Executive Creative Director, VMLY&R, MENA
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